K. FERNANDEZ & ASSOCIATES WINS AT INTERNATIONAL HERMES CREATIVE AWARDS
05-18-2011
SAN ANTONIO, TX– Earlier this month, Hermes Creative Awards announced winners for the 2011 international awards competition for creative professionals involved in the concept, writing and design of traditional and emerging media. Local advertising agency, K. Fernandez & Associates won a Platinum and 2-Gold Hermes Awards for clients, AmericaTel, Startec and Germania.
“Winning at the International Hermes Creative Awards is quite an honor since we compete with thousands of agencies across the US, so it’s very competitive,” says Karla Fernandez Parker, President and owner of K. Fernandez & Associates. “At K. Fernandez & Associates we always strive to put out the best creative for our clients and winning Platinum and Golds are wonderful validations.”
K. Fernandez earned a Platinum for AmericaTel’s Dating Game :30 TV spot, while the Gold’s were earned for Startec’s :30 TV spot Wherever You Are and Germania’s Agent Cross-Sell Tool Kit.
Winning Spots and Tool Kit
In the AmericaTel spot, Dating Game, internationally renown Spanish-language personality, Don Francisco plays host on a dating game show demonstrating the effectiveness of AmericaTel’s service through conversation with the female contestant and a male suitor who’s cell service gets garbled when answering a dating game question. The male suitor who wins the date used AmericaTel’s service, which comes through clear and crisp when answering his question.
With Startec, the spot has xxx personality? pitching Startec’s services being available whenever and wherever she goes – whether in the US or out of the country, Startec’s quality service is reliable and available Wherever You Are.
To assist and remind Germania’s Agent’s to cross sell insurance policies, K. Fernandez produced a Agent Cross-Sell Tool Kit made out of pieces of a puzzle that come in a box. The box contains wording that help remind agents to contact their customer base policyholders and cross sell home, auto and life insurance policies, Inside the box is the puzzle of a family with a home and auto.
Hermes Creative Awards recognizes outstanding work in the industry while promoting the philanthropic nature of marketing and communication professionals.
There were over 4,400 entries from throughout the United States, Canada and several other countries in the Hermes Creative Awards 2011 competition. Entries came from corporate marketing and communication departments, advertising agencies, PR firms, design shops, production companies and freelancers.
About Hermes Creative Awards
Hermes Creative Awards is administered and judged by the Association of Marketing and Communication Professionals (www.amcpros.com). The international organization consists of several thousand marketing, communication, advertising, public relations, media production and free-lance professionals. AMCP oversees awards and recognition programs, provides judges and rewards outstanding achievement and service to the profession.
As part of its mission, AMCP fosters and supports the efforts of creative professionals who contribute their unique talents to public service and charitable organizations. Hermes entrants are not charged entry fees to enter work they produced pro bono. In addition, the efforts of generous marketing and communication professionals are acknowledged through grants and special recognition.
AMCP judges are industry professionals who look for companies and individuals whose talent exceeds a high standard of excellence and whose work serves as a benchmark for the industry. Winners were selected from 151 categories in seven forms of media and communication efforts- advertising, publications, marketing/branding, integrated marketing, public relations/communications, electronic media and pro bono. About 15% of the entries won the Platinum Award- the organization’s top honor. Nineteen percent won the Gold Award. A list of Platinum and Gold Winners can be found on the Hermes Creative Awards website at www.hermesawards.com.
About K. Fernandez & Associates
K.Fernandez & Associates is a full-service, minority-owned Hispanic advertising and marketing services agency with prestigious national and regional clients. Headquartered in San Antonio, the Agency has garnered a reputation for effective grassroots programs, break-through creative, results-producing marketing strategies and a unique border expertise. For more information please visit us at www.kfernandez.com. (END)
Contact:
Nelda Carrizales Skevington
K. Fernandez & Associates / 210-416-0418
or
Ed Dalheim
Hermes Creative Awards / 817-277-4040
