Strategic Planning/Consulting Services

Account Management

Media Planning & Buying

Research - Quantitative & Qualitative

Creative Services

Public Relations

Direct Marketing

Internet Marketing Communications

RESEARCH - QUANTITATIVE & QUALITATIVE

The Agency is a supporter of proprietary qualitative and quantitative research. We utilize syndicated secondary research for every effort to provide baseline information and directional findings through sources such as Simmons, Claritas and Yankelovich among others. We utilize quantitative studies to establish baselines and confirm or quantify qualitative research findings and brand perceptions. We are firm believers of the power of speaking to our target personally, and this activity does not always occur in a “formal” research setting, but often at events, grocery stores, businesses and neighborhoods – getting out in the “calle.” We utilize focus groups or in-depth interviews when wanting to uncover habits and practices, brand insights and for creative testing.

While we outsource recruiting and moderating, we develop the research strategy and design in-house and provide direction on every aspect from screening, facility, set up, moderator’s guide/questionnaire and final topline report.