DIRECT MARKETING Once we understand our client’s objectives, we follow a simple formula: • Find the Right Audience • Create the Right Message • Deliver it with the Right Plan • Measure Response We believe that data collection and analysis are key to success. We are advocates of measuring all of our campaigns whenever possible – it is an essential part of the learning experience and dictates your current and future success. DIRECT MARKETING SERVICES Direct Marketing Strategy Creative Concept Development Cultural Adaptations / Translations and Transcreations Targeting Strategy (geographic, demographic, lifestyle, etc.) Direct Mail / Inserts and Door to Door Direct Response TV Telemarketing/Call Center Database Marketing Test & Research / Data Analysis Response Measurement and Analysis Email campaigns / Interactive / Web Content Development Blog & Spider Tactics Grassroots Guerrilla Tactics
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