2004
"U.S. Hispanic Marketing 2004 - U.S./Mexico Border Marketing:
What You Need to Know"
2005
Comida Latina - "How to successfully launch a Mexican product
to the U.S. Latina"
FISCA - Hispanics: "Why you have them, who may take them and
how to keep them"
FMI - "Turning Up The Radio Equals Turning Up The Profits"
NAGC - "Reaching Diverse Audiences: Speaking Their Language"
2006
Comida Latina - "Turning A Commodity Into A Brand"
Directo Days - "Bienvenido a Wells Fargo! A Case Study on How Wells Fargo Welcomed and Retained Valuable Hispanic Customers"
FMI - Achieve Measurable Benefits with a Working Plan"
US National Postal Forum - "It's in El Correo! Winning Ways to Build Your
Hispanic Customer Base"
2007
Alabama Electric Co-Op - "Hispanic 101 & Best Practices for Communicating with Hispanic Customers"
American Bankers Association
DMA Directo Days - "Latino Direct Mail Success Stories"
DMA - "Winning Strategies for Creating a Successful Hispanic Retention Program - Wells Fargo Case Study"
Hispanic 360 - "Direct Mail/Print: Latino Direct Mail Success Stories"
Marketing to US Hispanics & Latin Americans
NAMIC - "Client Retention Campaign is Successful by
Customizing In-Culture"
SAVision - Wells Fargo Global Remittance Client Retention by Customizing In-Culture Key Takeaways of Success
USPS - "Client Retention Campaign by Customizing In-Culture
2009
SAVision