Our Work

McCormick & Company hired K. Fernandez for a U.S. Hispanic market launch of Mexico’s famous “Mayonesa McCormick".

The Texas Booster campaign gave A-Affordable Insurance a 20% increase in quotes and activations during the campaign period.

The memorable "Ring The Bell" campaign increased sales, energized the sales force and stores saw the highest foot traffic in 16 years.

We launched the Change Is In The Bag campaign in an effort to remind San Antonians to use reusable bags when they shop and recycle plastic bags at participating retailers.

Jack Daniel's Tennessee Whiskey enters the Hispanic market and we take it to a favored brand in just 3 years.

Adolphus Rice wanted to launch a new line of  flavored rice mixes, Latin Selections, to the primary grocery shopper

The Humane Society of Bexar County needed help informing the public about being a responsible pet owner and reporting cruelty

Bank of Tennessee, based in the Tri-City area needed to remind the community they're in it for the long haul

Colonial Bank was formerly based in Alabama with footprints in TX, FL, and NV and wanted to speak in-culture to the Hispanic community

Germania Insurance is a Texas-based, Texas-born home, auto and life insurer competing with large out of market insurance companies

We increased brand awareness, generated leads and educated Hispanics about mortgages and helped them realize the "American Dream" through our bilingual acquisition and retention direct mail campaign.

National City wanted a multi-cultural campaign to capture their diverse Midwest footprint

H&R Block needed an Hispanic-focused acquisition program

Melrose, a clothing retailer of primarily women's trendy fashions, had us launch a modular advertising approach

Franklin Electronics wanted to market their hand-held electronic translators to a diverse consumer base here and abroad

Startec provides affordable long distance in the U.S. for calls to the Philippines, celebrity talent helps break through the clutter

Americatel provides affordable long distance service to Mexico and Latin America, with celebrity talent

United Healthcare wanted to increase Hispanic open enrollment

Koolsmiles wanted to increase their Hispanic customer base

Hearing Solutions needed an awareness and response campaign for the Hispanic and General Market

The SCOOTER Store needed an in-culture Hispanic approach

Christus Santa Rosa had a branding message need to break through from the big regional hospitals

MountainKing Potatoes retails great tasting potatoes but needed to increase awareness among the primary grocery shopper

Maker of jalapeño peppers and beans wanted a retail promotion to drive sales

Watermill Express is in the competitive "fill your own" water bottle service and wanted to a brand campaign

Ritz Crackers wanted a brand ad

Alamo Colleges needed an acquisition campaign to target students and parents of students

Sonrics is the maker of several popular candies in Mexico, now imported in the U.S. and brand TV was needed to supprt

Rockaleta is a popular Mexican candy now imported in the U.S. and needed brand TV

Power Milch is a popular Latin chocolate milk drink