DIRECT
MARKETING
The SCOOTER Store
Our assignment was to create a Spanish language direct mail campaign which
was used as a test vs. their control piece to evaluate performance. We
created the “Freedom” campaign including bilingual direct
mailers, brochures and follow up letters. Our test piece generated 30%
more responses vs. control in regards to first direct mail campaign with
this key cultural insight.
WORK
SAMPLES
Food / Packaged Goods