FOOD
/ PACKAGED GOODS
McCormick Mayonesa
The assignment was to introduce Mexico’s best-selling mayonnaise
to U.S. Hispanics. Our approach was to let first-generation Mexican and
Central American descent Hispanics know it’s here in the U.S. and
remind them it still has the great taste of lime.
Sales have grown from less than half a million to over $8 million!
WORK
SAMPLES
Food / Packaged Goods
McCormick
Mayonesa
Mayonesa
McCormick
Family of Brands
Family of Brands
MountainKing
Potatoes
Potatoes